Protective Revitalisation
Retain the site's historic identity while adapting its spaces for contemporary cultural and commercial use.
Cultural Tourism · XR Environment · Game IP
Next Stop,
Yuanli
Commercial Revitalisation and Game IP Interaction
A cultural technology project that transforms Xiangyuan from a single historic space into a destination for exploration, interaction, consumption and return visits.
Project Film03:14 · MP4
LocationShantou, China
Core SiteXiangyuan
Partner ContextLocal Culture and Tourism
ExperiencePhysical + Digital Interaction
Project Vision
A new cultural destination with local roots and a contemporary voice
As Shantou renews its cultural tourism offer and consumer economy, the project takes Xiangyuan as its central setting. It combines local cultural resources, market operations and brand integration to build a cultural technology experience around two connected strategies: commercial revitalisation and game IP interaction.
Protective adaptive reuse preserves the character of the historic environment while new content gives visitors more ways to understand and inhabit it. IP-based operations connect the site to younger audiences and create opportunities for continued participation beyond a single visit.
Content Transformation
Turn local stories, architecture and everyday culture into visitable and shareable experiences.
IP-based Operation
Use game characters and interactive narratives to encourage participation, communication and repeat visits.
Commercial Revitalisation
A place to visit, interact, purchase and return to
The commercial programme supports the long-term operation of the site without separating consumption from cultural experience. Spatial design, products and activities work together as parts of one visitor journey.
Game IP Interaction
Characters become guides to local culture
Game IP introduces a playful layer across physical and digital environments. Characters, tasks and rewards invite younger visitors to discover cultural details and share their experiences.
Next Stop
From a historic place to a living cultural interface
Next Stop, Yuanli proposes a model in which preservation, experience and sustainable operation reinforce one another. Xiangyuan becomes a new cultural tourism landmark that remains grounded in Chaoshan heritage while speaking through contemporary media.
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